Business Events will be a catalyst for economic recovery in Canada and will play a critical role in supporting the tourism industry.  
As part of our work to support the return of international business events, we’re pleased to share the key messages and supporting proof points that guide Destination Canada’s work. Whether through our marketing efforts, our industry presentations, or information we share with media, these messages tell an important story and highlight Canada’s unique position as a premier destination for business events, meetings, and incentive travel.  
While some messages/proof points may resonate more than others, we encourage you to read, share and use these as part of your own work as relevant: 

  • The key messages are broader statements that demonstrate our key areas of focus. 
  • The proof points are key data points that reinforce our core messages. 


We will update this document as new data and information becomes available, so please check back regularly for updates.