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Wellness and CSR take centre stage in Lake Louise

At the beginning of August, Destination Canada Business Events joined forces with the Incentive Research Foundation (IRF) to host a whitepaper roundtable in one of the planet’s most breathtaking destinations: Lake Louise in Alberta. The event brought together eight senior incentive industry leaders, along with representatives from the IRF, Destination Canada and the Fairmont Chateau Lake Louise. 

The event, which put the spotlight on a diversity of transformative wellness experiences, was a remarkable success. Attendees took part in a host of activities that promoted their well-being and left them feeling more rejuvenated than ever. This included a serene morning spent paddling on the brilliant turquoise waters of the glacier-fed lake during a canoe trip. With no one else in sight, it was the perfect opportunity to be present in the moment. The next day, there was an invigorating outdoor sunrise yoga session, set against the backdrop of dramatic snow-capped mountains. That was followed by an impromptu activity in the agenda — a refreshing polar bear dip — an idea sparked the first evening after one attendee inquired about the temperature of the lake. 

Collectively, the group decided that they would go in the lake on their last day. But it wasn’t enough to simply dip in the frigid water. Instead, they decided to turn it into another form of wellness: giving back. The Incentive Research Foundation’s President Stephanie Harris was the first to contribute to the “polar bear dip fundraiser,” with more attendees adding their contributions over the next couple of days. They raised several hundred dollars, along with a $250 match from the IRF. The funds were donated to Camp fYrefly — a national leadership retreat for lesbian, gay, bisexual, trans-identified, two-spirited, intersexed, queer, questioning and allied youth.

“When you bring together an exceptional group of people, have amazing partners to work with and legendary incentive experiences set against unparalleled natural beauty, the event goes beyond being successful — it becomes a vehicle for positive change,” says Jennifer Attersall, Director, Incentive Travel at Destination Canada Business Events.

During the week, there were also many insightful conversations and roundtable sessions covering the top trends in incentive travel — including sustainability, wellness and the power of transformative experiences in rewarding top performers. Discover more about attendees’ insights and perspectives in this paper.

“The week was filled with incredible experiences, inspiring conversations and countless memories formed with amazing group of colleagues,” adds Cate Banfield, Chief Operating Officer at Wynford. “A huge congratulations to the Fairmont Chateau Lake Louise, Destination Canada and IRF for putting together this transformational experience.”

“The site visit was transformative for a host of reasons,” says Stephanie Harris, President of IRF. “Fantastic conversations, awe-inspiring views and captivating insights — what more could you ask for?”