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Shining a spotlight on Canada’s transformative winter experiences

It’s widely known that Canada excels in delivering legendary experiences that reward and inspire top performers — but with so many to choose from, it can be tricky for incentive buyers to keep tabs on the best the country has to offer. Recognizing the value of taking part in these offerings first-hand, Destination Canada’s Business Events team launched its signature event, Incentive Canada, in 2012.

Over the years, Incentive Canada, which has always been held in the summer, has showcased Canada’s extraordinary destinations and experiences, giving international corporate clients and agencies the chance to enjoy world-class activities like getting nose-to-nose with polar bears, discovering the charm of French-Canadian sugar shacks, enjoying the thrill of a whale-watching tour, ziplining above a mountain of trees, and taking in an afternoon of treatments at a floating spa.

This year, Destination Canada is adding to this offering by launching the first-ever Incentive Canada Winter Program. The inaugural event will be held from December 4 to 8, 2021 in Vancouver and Whistler — destinations that are filled with transformational experiences, making them natural draws when it comes to celebrating hard-working teams.

downhill skiing
Downhill skiing at Whistler Blackcomb Ski Resort | Credit: Destination BC/Leo Zuckerman

Through the Incentive Canada Winter Program, up to 20 incentive buyers from the US and Europe will take part in exciting winter adventures, unparalleled culinary experiences, eye-opening cultural activities and more. The primary goal of the event, as Chantal Sturk-Nadeau, executive director of Business Events at Destination Canada explains, is to shine a light on the unique experiences that are available in Canada throughout the winter.

“Canada is famous for being a four-season destination, and the winter months are packed with legendary experiences that are sure to leave teams with long-lasting memories,” she says. “We want to showcase our country’s full value proposition through the Incentive Canada Winter Program, while highlighting the transformative power winter incentive travel offers for fostering connection and rewarding high achievers.”

person walking across a bridge
Capilano Suspension Bridge at night | Credit: Destination Vancouver/Rishad Daroowala

So, what can incentive buyers expect during the week? Among the offerings, guests will enjoy the thrill of North Vancouver’s Capilano Suspension Bridge. Before the gates open to the public, they will be invited to have breakfast followed by an exclusive excursion with centuries of history behind it. They will be inspired as they cross the glowing suspension bridge, with the canyon and Capilano River illuminated with some 500,000 lights below, journey into the magical rainforest and venture from one towering 1,300-year-old Douglas-fir tree to another on a canopy walk unlike any other in the world.

In Whistler, they will be whisked away to a fully guided ski or snowboard adventure on Whistler Blackcomb, home of the world’s most awe-inspiring mountain destinations. Weather permitting, they will also embark on a once-in-a-lifetime ice cave tour. The adventure kicks off with a scenic helicopter ride above the mountains, where guests will look out at the jaw-dropping views of the dramatic valleys and glaciers below. Upon landing on one of Canada’s southernmost ice fields, they will explore the magical wonderland inside a remote ice cave, admiring the cave’s brilliant blue crystal ceilings, complex ice formations and a kaleidoscope of vivid colours — extraordinary sights few have had the chance to witness. They can also take part in unique activities around the ice cave, like glacier golf using biodegradable balls.

Scandinave Spa Whistler in winter with snow
Scandinave Spa Whistler in winter with snow | Credit: Destination BC/@awejunkie

Buyers will gain a glimpse into how locals live through authentic experiences. At the Squamish Lil’wat Cultural Centre, they will enjoy a private ceremonial feast inspired by First Nations culinary tradition, which includes dishes like freshly baked Bannock bread, steamed clams and mouthwatering wild salmon — as well as a hands-on drum-making activity and the chance to hear first-hand stories from Cultural Ambassadors.

Incentive Canada guests will also be immersed in wellness at the world-class Scandinave Spa, a calming oasis tucked into a forest that offers the ancient practice of hydrotherapy that consists of a hot-cold-relax circuit of outdoor baths, indoor solariums, saunas, steam rooms and more. In addition, they will enjoy après ski drinks and dinner at the acclaimed Bearfoot Bistro, which will include a lesson in champagne sabering, a tour of the impressive, 20,000-bottle wine cellar, an elegant multi-course dinner and a flight of vodka in the world’s coldest vodka tasting room.

“No one does winter incentives quite like Vancouver and Whistler,” says Jennifer Attersall, director of incentive travel at Destination Canada. “Slope-side fun, spa retreats and cultural experiences are just some of the endless ways to wow top performers on an incentive getaway to these incredible destinations. We’re thrilled to share a glimpse into what Canada has to offer.”

For more information, please contact:
Jennifer Attersall, Director, Incentive Travel