LEGACY & IMPACT STUDY
SEE THE RESULTS AT IMEX FRANKFURT 2026
Business events create lasting benefits, well beyond economic impact—and we’ve created a Legacy & Impact Study to prove it.
Legacy & Impact
Redefining the role of events
Our groundbreaking Legacy & Impact Study is the result of analyzing 15 business events held from 2018 to 2024. Be the first to explore the findings of our final report when it’s released at IMEX Frankfurt 2026.
Redefining the role of events
Our groundbreaking Legacy & Impact Study is the result of analyzing 15 business events held from 2018 to 2024. Be the first to explore the findings of our final report when it’s released at IMEX Frankfurt 2026.
See results at IMEX FRANKFURT 2026
Not going? Don't worry, enter your email to get notified when we release it to the world.
Leave a lasting positive handprint on destinations.
In recent years, the global business events community has reimagined how to measure an event’s success, while destinations are increasingly incorporating legacy measures into the events they host.
Destination Canada is committed to ensuring meetings hosted in Canada—and around the world—leave a positive handprint, rather than a negative footprint. We want to lessen the environmental footprint of events, while boosting their socio-cultural and economic benefits. That’s why, in conjunction with our groundbreaking Canadian Business Events Sustainability Plan, we have commissioned this world-first Legacy & Impact Study.
From environmental impact to sociocultural benefits
The study evaluates the economic, social, and environmental impacts of 15 conferences held in Canada between 2018 and 2024, across the six key economic sectors in which Canada excels: life sciences, natural resources, finance and insurance, advanced manufacturing, agribusiness, and digital industries.
Outcomes are mapped in line with a recognized framework to produce a case study for each event. This allows us to track the natural, built, financial, political, human, social, intellectual, and cultural impacts generated by these events.
Annual results will be shared through reports and presentations as findings are uncovered, with the final results coming out in 2026, including a full report with collated evidence and case studies.
Building legacy and impact directly into business events
Through this research, our goal is to gain a deeper understanding of an event’s real impact. Specifically, we want to uncover insights and guidance on the type, scale, and scope of events that are most likely to have medium- to long-term benefits, such as novel ideas, research collaborations, new trade deals, investments, policy changes, economic development, social progress, and more. These findings will serve as an invaluable tool in showcasing the value of business events.
A study of this scale is a world’s first, as Destination Canada’s chosen approach to developing an evidence-based strategy stands apart from other more empirical initiatives that have been launched in recent years by destinations. We aim to use this information to help inform a longer-term strategy for developing models that leverage business events to actively provide lasting legacies within sectors and communities—supporting their growth, competitive advantage, and resilience.
Leave a lasting positive handprint on destinations.
In recent years, the global business events community has reimagined how to measure an event’s success, while destinations are increasingly incorporating legacy measures into the events they host.
Destination Canada is committed to ensuring meetings hosted in Canada—and around the world—leave a positive handprint, rather than a negative footprint. We want to lessen the environmental footprint of events, while boosting their socio-cultural and economic benefits. That’s why, in conjunction with our groundbreaking Canadian Business Events Sustainability Plan, we have commissioned this world-first Legacy & Impact Study.
From environmental impact to sociocultural benefits
The study evaluates the economic, social, and environmental impacts of 15 conferences held in Canada between 2018 and 2024, across the six key economic sectors in which Canada excels: life sciences, natural resources, finance and insurance, advanced manufacturing, agribusiness, and digital industries.
Outcomes are mapped in line with a recognized framework to produce a case study for each event. This allows us to track the natural, built, financial, political, human, social, intellectual, and cultural impacts generated by these events.
Annual results will be shared through reports and presentations as findings are uncovered, with the final results coming out in 2026, including a full report with collated evidence and case studies.
Building legacy and impact directly into business events
Through this research, our goal is to gain a deeper understanding of an event’s real impact. Specifically, we want to uncover insights and guidance on the type, scale, and scope of events that are most likely to have medium- to long-term benefits, such as novel ideas, research collaborations, new trade deals, investments, policy changes, economic development, social progress, and more. These findings will serve as an invaluable tool in showcasing the value of business events.
A study of this scale is a world’s first, as Destination Canada’s chosen approach to developing an evidence-based strategy stands apart from other more empirical initiatives that have been launched in recent years by destinations. We aim to use this information to help inform a longer-term strategy for developing models that leverage business events to actively provide lasting legacies within sectors and communities—supporting their growth, competitive advantage, and resilience.
Let Us Help You Bring Your Event to Canada
Destination Canada’s Business Events team helps companies and associations create events in Canada that impress, reward, educate and impact.